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7 Tips For How to Rebuild Trust in a Relationship

A relationship without trust is in trouble. Trust could be lost by an affair or any of a number of other reasons. This article will give you some ideas on how to rebuild trust in a relationship.

You have to understand that true trust is something that is developed over time, but lost in an instant. It therefore can take quite some period of time to rebuild trust. Do not despair or give up, just work diligently toward it.

If trust was broken by an affair, the marriage can survive and many do. The first thing to do in the case of an affair is, of course, to completely end the affair and all contact with the other person. If that means changing jobs or moving, do it.

As for specifically how to rebuild trust in a relationship:

1) The best definition of truth I have heard is when the word and the deed are one. Say what you will do and do it. Never say you did not do something if you did it. If you promise to be somewhere at a given time either be there or at least call to announce any delay.

2) Complete honesty is a must. Lies just are not going to work. The less you lie the less you have to remember! Tell the truth to your partner and that will encourage him or her to be truthful with you. This helps begin the trust rebuilding.

3) Do not try to keep secrets. In a brand new relationship there are things you would be wise not to share, but in a marriage or long term relationship that is just not the case. If the secret comes out from a source other than you the rebuilding of trust is jeopardized.

4) Show some faith in your partner and your relationship. This might require a little stretching on your part, but if you act suspicious of your partner you encourage them to be suspicious of you. That kind of relationship is no fun.

5) Understand that there will be bumps in the road, that is normal. Never make a mountain out of a mole hill, discuss concerns or problems and get everything out in the open. Be reasonable with your partner and not make unfair demands.

6) Always be courteous in your speech with your partner. Nagging about anything is a real drag on a relationship. If he or she promised to do something and did not, mention it and ask for it to be done, but do so firmly and politely with an expectation of fulfillment of the promise.

7) Expect yourself to do what is right. Give yourself credit where due and simply acknowledge weaknesses with a commitment to work on them.

Relationships require trust between the two parties. Do not expect miracles over night, but work toward trust on a daily basis.

Tips to improve your direct mail responses

Is there such a thing as the perfect formula for a direct marketing campaign? It’s generally felt that if there is a ‘perfect’ recipe, it should be based on the 40/40/20 formula: success being dependent on 40% offer, 40% copy and 20% design. Not everyone agrees naturally, but then again they wouldn’t, would they? Some feel the formula should be biased one way or another. Regardless, there is a consensus that without this combination, no direct mail campaign will achieve what it sets out to do.

If you create a fantastic looking direct mailer but fail to send it to your targeted audience, you will never achieve the results you were looking for. If you have a great mailing list, but the offer is not specific to your target market, then you will no doubt face similar problems. So, are there any ways that you can improve the response rates of your mailing campaign?


Whatever you do, don’t forget to include your offer in the mail. If you’re offering a discount, a special offer or even a ‘freemium’, make it prominent. If you don’t give the customer a reason to act, then they won’t.

Call to action

Making it clear to the customer what you want them to do. This is absolutely imperative. If you want them to call you, or visit the website, then tell them. You need to lead your potential customer down the path of your choosing.

Response procedure

Don’t limit the methods of response to jus the one single channel: give your customer options, and make responding easier. Include business reply envelopes, list a free phone number to call or include a link to website special offer.


Every customer appreciates he personal touch. Include their name on the offer and make them feel special: it has to appear that you’re making the offer specifically to them. It doesn’t simply have to be text either. Include images, if appropriate: variable data printing (VDP) can make this easy.

Landing pages

Tell your customers about your website and involve them. Direct them to a landing page specifically designed for your offer. Make sure the layout of this landing page simple and straightforward, so that it’s obvious what you want your customer to do when he/she visits.


Single mailings rarely work. Try mailing in a series of 3, or even 7. Statistically this has been shown to be a more effective way of attracting new customers. The more often an offer is repeated, the more likely the customer is to remember it.


The format of your direct mail campaign should be in keeping with your message and target market. The aim is to deliver your marketing message in the best and most appropriate way. Rather than just sending a letter, why not follow it up with a series of postcards or a self-mailer? Also try to vary the style of mailing if you are a frequent mailer. Keep it fresh and keep it interesting.

Jason Walker

Internet Marketing made Simple

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