Using a Mail Organizer Can Improve Your Credit Score

One of the main reasons why many people have less than perfect credit scores isn’t because they don’t have the money to pay their bills, it’s that they are unorganized and accidentally let some due dates pass by without remembering to mail in the check. If this is your problem then perhaps using something like a mail organizer can help solve your problem. Even if you don’t have a problem paying your bills online but you still have a desk full of mail everywhere, these organizers can be a huge help. This article will be about why you should use one of these products as well as where you can get them and how to best use them.

When it comes to having way too many mail sitting around, it can be a stressful problem that you would rather not deal with. The problem isn’t so much the amount of mail that you have, the problem is with your organization system you use for your mail. Most people will have just put all of their mail into one pile whether it’s urgent mail or just something they need to keep. This can cause them to overlook the urgent ones. So what you need to do is get on of those mail organizers.

They come in a bunch of different styles and designs. You can get them at any office supply store as well as look for them online to find the best deals. There are some that are made to help you pay your bills on time where they have a slot for each day of the month. You would simply put your bill on the day that you need to send the check so when that day comes you are less likely to forget since it’s in the correct spot. There are other organizers that have a lot of drawers and slots for different types of mail. In general, just choose one that has various compartment to put your things in.

The key to mail organization is not just to buy a mail organizer but to create a system on using it. You must designate each type of mail to a specific place like junk mail goes in the garbage, urgent mail goes into one compartment, documents to keep goes into another, letters to read later goes into another, and so on. Without a system in place, you won’t be able to get the most use out of your mail organizer. Once you use it properly, you will be able to pay your bills on time and that will help increase your credit score as well.

Tips to improve your direct mail responses

Is there such a thing as the perfect formula for a direct marketing campaign? It’s generally felt that if there is a ‘perfect’ recipe, it should be based on the 40/40/20 formula: success being dependent on 40% offer, 40% copy and 20% design. Not everyone agrees naturally, but then again they wouldn’t, would they? Some feel the formula should be biased one way or another. Regardless, there is a consensus that without this combination, no direct mail campaign will achieve what it sets out to do.

If you create a fantastic looking direct mailer but fail to send it to your targeted audience, you will never achieve the results you were looking for. If you have a great mailing list, but the offer is not specific to your target market, then you will no doubt face similar problems. So, are there any ways that you can improve the response rates of your mailing campaign?

Offer

Whatever you do, don’t forget to include your offer in the mail. If you’re offering a discount, a special offer or even a ‘freemium’, make it prominent. If you don’t give the customer a reason to act, then they won’t.

Call to action

Making it clear to the customer what you want them to do. This is absolutely imperative. If you want them to call you, or visit the website, then tell them. You need to lead your potential customer down the path of your choosing.

Response procedure

Don’t limit the methods of response to jus the one single channel: give your customer options, and make responding easier. Include business reply envelopes, list a free phone number to call or include a link to website special offer.

Personalisation

Every customer appreciates he personal touch. Include their name on the offer and make them feel special: it has to appear that you’re making the offer specifically to them. It doesn’t simply have to be text either. Include images, if appropriate: variable data printing (VDP) can make this easy.

Landing pages

Tell your customers about your website and involve them. Direct them to a landing page specifically designed for your offer. Make sure the layout of this landing page simple and straightforward, so that it’s obvious what you want your customer to do when he/she visits.

Frequency

Single mailings rarely work. Try mailing in a series of 3, or even 7. Statistically this has been shown to be a more effective way of attracting new customers. The more often an offer is repeated, the more likely the customer is to remember it.

Format

The format of your direct mail campaign should be in keeping with your message and target market. The aim is to deliver your marketing message in the best and most appropriate way. Rather than just sending a letter, why not follow it up with a series of postcards or a self-mailer? Also try to vary the style of mailing if you are a frequent mailer. Keep it fresh and keep it interesting.

Jason Walker

Internet Marketing made Simple

www.searchandmore.co.uk

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